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Title
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Bryant McMurray oral history interview 4, 2017 April 26
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Interviewee
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McMurray, Bryant, 1947-
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Interviewer
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Nicholson, Joseph
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Place of Publication
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Charlotte, North Carolina
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Publisher
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J. Murrey Atkins Library Special Collections and University Archives
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Date of Interview
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2017-04-26
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Physical Description
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1 audio file (51:38) : digital, MP3
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Object Type
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sound recording-nonmusical
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Genre
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spoken word
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Language
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eng
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Interviewee Biography
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Bryant McMurray was a 69-year-old man at the time of the interview, which took place in his office in Fretwell Hall on the campus of the University of North Carolina at Charlotte. He was born in Rock Hill, South Carolina, in 1947. He was educated at the University of South Carolina and Appalachian State University, and was employed as a photojournalist, sports photographer, entrepreneur, and college teacher.
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Abstract
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In this fourth installment of a series of interviews, Bryant McMurray describes his work in public relations and marketing campaigns for companies heavily involved with the motorsports industry such as STP Corporation, Hardee’s, and R.J. Reynolds. He tells of the highs and lows of the marketing campaign cycle and the strategies he used to maintain his financial and psychological equilibrium as profits peaked and then waned. McMurray also provides more details about his experience serving as North American general manager for the Thunderdome Speedway in Melbourne, Australia, and about his forays into television production and direction work. The interview concludes with a discussion of the courses on NASCAR and the history of the Catawba River he has developed at UNC Charlotte and his recent donation of his vast archive of motorsports photographs to Special Collections and University Archives at UNC Charlotte's J. Murrey Atkins Library.
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Digital Object Notes
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MP3 access copy created on ingest from WAV production master file. Interview originally recorded on a Zoom H5 Handy Recorder.
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Interviewee Occupations
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Sports photographers
Photojournalists
College teachers
Businesspeople
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Subjects--Names
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McMurray, Bryant, 1947-
Petty, Richard, 1937-
Carter, Jimmy, 1924
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Subjects--Organizations
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NASCAR (Association)
Charlotte Motor Speedway (Organization)
R.J. Reynolds Tobacco Company
STP Corporation
J. Murrey Atkins Library (University of North Carolina at Charlotte). Special Collections and University Archives
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Subjects--Topics
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Photography of sports
Motorsports--Economic aspects
Motorsports--Marketing
Stock car drivers
Advertising campaigns
Sports--Public relations
Television--Production and direction
College teaching
Entrepreneurship
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Subjects--Geographic
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North Carolina--Concord
Victoria--Melbourne
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Subjects--Genre
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Interviews
Oral histories
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Coverage--Dates
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1950-2020
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Digital Collection Title
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Bryant McMurray oral history interviews
Motorsports
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Rights
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This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
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Internet Media Type
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audio/mpeg
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Related Interviews
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T. Taylor Warren oral history interview 1, 2005 December 7, J. Murrey Atkins Library Special Collections and University Archives, University of North Carolina at Charlotte (http://goldmine.uncc.edu/islandora/object/uncc%3A128); T. Taylor Warren oral history interview 2, 2006 January 12, J. Murrey Atkins Library Special Collections and University Archives, University of North Carolina at Charlotte (http://goldmine.uncc.edu/islandora/object/uncc%3A73); Bryant McMurray oral history interview 1, 2016 August 10 (http://goldmine.uncc.edu/islandora/object/motorsports%3A6379); Bryant McMurray oral history interview 2, 2016 December 14 (http://goldmine.uncc.edu/islandora/object/motorsports%3A8179); Bryant McMurray oral history interview 3, 2017 January 18 (https://library.uncc.edu/islandora/object/motorsports%3A8880)
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Identifier
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OH-MC0596